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Cellular against smoking English physiologists developed the original method of fight against cigarettes smoking, which is intended for those who is going to quit smoking. | Japan authorities decided to sell cigarettes for cards The Japan Ministry of Finance decided to provide all cigarettes vending machines with special device for pickup the data about smoker. | Valentino Company is fined to the sum of 60 000 Euro Valentino Company is fined to the sum of 60 000 Euro for the advertisement of Marlboro brand in France. | Choosing the best cigar Specialists from Nat Sherman company like to say that the best cigar for you is that one which you like. | Coffee, tobacco and work! A cup of coffee and cigarette is not only a pleasant way of spending time, but also a useful one. American scientists found out that smoking and coffee drinking reduce the risk of Parkinson disease. | Luxurious things If you did not manage to get to know about preferences of smoker, for whom the present is intended, you can choose something from accessories for smoker. | New Camel cigarettes JTI Company expands production of Camel brand, launching new cigarettes Camel Natural Flavor. Since November cigarettes are sold in St. Petersburg. |
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L&M cigarettes
Just what the doctor ordered."
Philip Morris began to import L&M in Russia in 1992. Till 1995 L&M did not have serious competitors, tells Jerom Flandinette, manager of trademark groups of Philip Morris office in Moscow. It had the image of American cigarettes under the moderate price. Philip Morris supported the brand with the help of advertisement under the motto DATING WITH AMERICA, developed as all further campaigns, by Chicago department of advertisement agency Leo Burnett.
In 1998 Philip Morris launched the second campaign under the motto LIVE WITH TASTE, LIVE WITH PLEASURE, aiming to increase demand. But because of crisis 1998 cigarettes got up. In July 1999 were launched a new campaign under the motto STEP IN aimed to increase demand after crisis. There were no words about America – the concept cardinally changed. Cigarettes became as international, dynamic, oriented on consumers from 18 to 28. It wont be easy for L&M to hold the taken pace. Main Philip Morris competitor , BAT, gradually eliminates the lacks of marketing and sales policy.
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| | L&M Blue Label10 packs, 200 filtered cigarettes, King Size Box. (Tar - 6mg, Nicotine - 0.5mg) Made under control of Philip Moris Products S.A., Switzerland. Made in Europe
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| | L&M Red Label10 packs, 200 filtered cigarettes, King Size Box. (Tar - 11mg, Nicotine - 0.8mg) Made under control of Philip Moris Products S.A., Switzerland. Made in Europe.
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| | L&M Silver Label10 packs, 200 filtered cigarettes, King Size Box. (Tar - 4mg, Nicotine - 0.4mg) Made under control of Philip Moris Products S.A., Switzerland. Made in Europe.
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