Partners
|
|
 |
 |
 |
 |
 |
 |
|
L&M cigarettes
Just what the doctor ordered."
Philip Morris began to import L&M in Russia in 1992. Till 1995 L&M did not have serious competitors, tells Jerom Flandinette, manager of trademark groups of Philip Morris office in Moscow. It had the image of American cigarettes under the moderate price. Philip Morris supported the brand with the help of advertisement under the motto DATING WITH AMERICA, developed as all further campaigns, by Chicago department of advertisement agency Leo Burnett.
In 1998 Philip Morris launched the second campaign under the motto LIVE WITH TASTE, LIVE WITH PLEASURE, aiming to increase demand. But because of crisis 1998 cigarettes got up. In July 1999 were launched a new campaign under the motto STEP IN aimed to increase demand after crisis. There were no words about America – the concept cardinally changed. Cigarettes became as international, dynamic, oriented on consumers from 18 to 28. It wont be easy for L&M to hold the taken pace. Main Philip Morris competitor , BAT, gradually eliminates the lacks of marketing and sales policy.
| | |
|
| | L&M Blue Label10 packs, 200 filtered cigarettes, King Size Box. (Tar - 6mg, Nicotine - 0.5mg) Made under control of Philip Moris Products S.A., Switzerland. Made in Europe
| | |
|
| | L&M Red Label10 packs, 200 filtered cigarettes, King Size Box. (Tar - 11mg, Nicotine - 0.8mg) Made under control of Philip Moris Products S.A., Switzerland. Made in Europe.
| | |
|
| | L&M Silver Label10 packs, 200 filtered cigarettes, King Size Box. (Tar - 4mg, Nicotine - 0.4mg) Made under control of Philip Moris Products S.A., Switzerland. Made in Europe.
| | |
|
|
 |
 |
 |
 |
 |
|