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Kent cigarettes
Kent cigarettes were introduced in 1952 and at first had only modest sales. They had a unique and relatively effective filter, but early sales were sluggish until another article in Reader’s Digest – this one in 1957 – reported research findings on the filter effectiveness that listed Kent as the lowest in both tar and nicotine (Miller and Monahan 1975). Sales skyrocketed, and by 1961, Kent was the country’s sixth most popular brand.
In 1952, the Lorillard Tobacco Company introduced Kent cigarettes with the micronite filter. It was represented that the micronite filter removed seven times more tar and nicotine than any other cigarette. Lorillard stated that the material in the Kent filter was developed for gas masks during the war, and was at that time being used to remove radioactive particles from the air at atomic power plants.
In the first weeks after it was introduced, sales of Kent cigarettes greatly exceeded Lorillard's original expectations. In the early months, the biggest problem faced by the company was keeping dealers supplied. Other Kent ads claimed "don't be mislead by conflicting claims . . . Today as before you get less tars and nicotine in Kent than any other leading cigarette."
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| | Kent Blue Futura 810 packs, 200 cigarettes with charcoal filter, King Size Box. (Tar - 8mg, Nicotine - 0.6mg) Made in Europe
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| | Kent White Infina 110 packs, 200 cigarettes with charcoal filter, King Size Box. (Tar - 1mg, Nicotine - 0.1mg) Made in Europe
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| | Kent Silver Neo 410 packs, 200 cigarettes with charcoal filter, King Size Box. (Tar - 4mg, Nicotine - 0.4mg) Made in Europe
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| | 10 hard flip top packs, 200 filtered cigarettes, Slims box. (Tar 4mg, Nicotine 0.4mg) Made in Europe
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| | 10 hard flip top packs, 200 filtered cigarettes, Slims box. (Tar 1mg, Nicotine 0.2mg) Made in Europe
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| | 10 hard flip top packs, 200 filtered cigarettes, Slims box. (Tar 7mg, Nicotine 0.6mg) Made in Europe
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| | Kent Convertibles10 packs, 200 cigarettes with white filter, King Size Box. (Tar - 4 mg, Nicotine - 0.3 mg).
Filter consists of carbonic part and acetated part which contains gelatinous capsule with refreshing flavor. When pressing the sign on the filter during smoking, capsule activates and changes the flavor of cigarettes to menthol.
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